At least for the top position among the best services, Spotify’s, that doesn’t appear to be changing anytime soon either.

YouTube Music could still take this

Despite its positioning, according to MIDiA Research, YouTube Music still stands to gain the most. Its rampant growth is coupled with the fact that YouTube Music is the most popular streaming service in 2021 for the “Gen Z and younger Millenials” group.  And potentially that will remain the case going forward. That puts it in direct competition and ready to grow, with consideration for Spotify’s now “aging” core base of Millennial subscribers. Changes implemented over the past year by YouTube Music could help drive adoption more quickly too. Potentially making it the biggest threat to competing services.