The white-label version of Stadia is called Google Stream
While Google Stadia is a neat idea, it failed to really capture the audiences the way Google wanted. According to a report, the company missed its 2020 1 million-customer goal by about 25%. That’s a pretty significant undershoot, but the company is still offering the service. According to the source, Google is planning on using Stadia as a white-label product. The company contacted Bungie to provide a cloud gaming solution to the studio. From the information we have now, it seems that Bungie will be able to stream its games to players, and it will run on Google’s servers. One thing to think about is the recent acquisition that Sony made. Not too long ago, Sony bought Bungie Studios for about $3.6 billion. We’re not sure if the acquisition will have an effect on the aforementioned partnership. If it doesn’t go through, it might not be a huge deal because Google contacted several other companies. Google also contacted companies like Capcom for much the same thing. There could be numerous other game companies that Google contacted.
Google isn’t only contacting game companies
While Stadia is a gaming platform, Google wants to expand the service to be more versatile. The company even contacted fitness company Peleton. This is to power software that’ll be on Peleton’s fitness bikes. This means that Google really wants to use its streaming technology for more than just gaming. It’s interesting to think of what else the company is planning on doing with its streaming technologies. Google using its Stadia technology as a white-label company could help it reach a larger audience. We’ve seen some of the capabilities of cloud-based streaming when it comes to gaming, but it could have its uses in other aspects. There’s no telling if this will have an effect on the gaming platform. Google is still offering the services and there are still players using the services. Even though it didn’t reach its goal, it still has its dedicated audience. A clear Stadia controller is selling on eBay for over $900! So, hopefully, we don’t see any significant changes to the service that we have now. Only time will tell just what Google plans to do with its cloud services.
